In an increasingly crowded private credit market, standing out is more crucial than ever. This panel, hosted by Lou, the founder & CEO of Opus Connect, will delve into the essential strategies for effective branding, marketing, and differentiation. Business development professionals from investment banking and private credit will share their insights on creating a compelling brand narrative, leveraging digital marketing, and cultivating a unique market presence. The discussion will cover practical approaches to highlight unique value propositions, the role of innovative marketing techniques, and how to build and maintain robust client relationships. Attendees will gain actionable tips on enhancing their market visibility, fostering trust, and ultimately driving growth in a competitive landscape. Join us to learn how leading BD professionals carve out a niche and set themselves apart in the dynamic world of private debt.

Moderator: Lou Sokolovskiy, CEO and Founder at Opus Connect

Panelists:
Randy Mitzman, Senior Vice President/Managing Director at SLR Digital Finance
Matthew Hays, Partner at Gryphon Strategies
Carrie DiLauro, Director at Hamilton Robinson Capital Partners