Our client, a UK-based private equity firm, was considering an investment in the Egyptian agricultural sector. The client had limited experience and no prior knowledge of agriculture in Egypt. It therefore requested stakeholder and competitor mapping, with a view to develop their understanding of the market and inform their local engagement strategy.
Utilizing our in-house expertise, supplemented by commentary from sources within the sector, we found that the Egyptian army’s influence in this sector had increased exponentially since the 2011 revolution and that foreign investment was welcome–so long as it supplemented rather than competed with the army’s economic interests. On this basis, Gryphon began to map the relevant army stakeholders, including economic committees relevant to this sector. We also identified the various bodies, ministries and political figures best positioned to support foreign investment.
The client was able to identify two potential investment targets and develop a clear local engagement strategy to advance its proposed investment.